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[Chinese shoes Network - Brand Dynamics] struggling while traditional sports brand, the outdoor market has ushered in a boom. The North Face, Timberland and other brands of parent company VF Corporation recently reported earnings, its total revenue last year exceeded 100 billion US dollars, net income increased nearly 30 percent in the fourth quarter. Industry sources said the double-digit growth in the outdoor industry has become commonplace . Compared with the outdoor market hot, traditional sports brand is experiencing the "winter." In order to reverse the decline, cross-border has become a top priority. Nike (stores) recently announced financial results, following the 2013 fiscal first-quarter net profit fell 12 percent after second-quarter net income fell 18% again, to $ 384 million. Among them, sales of 577 million yuan in the Chinese market dragged down its performance in the global market, there has been 11% decline, ranking first in the global market. In fact, after 2008, Sturm und Drang, the global sporting goods industry are experiencing varying degrees of decline and decay. Domestic first-line sports brand Li Ning (stores) even at the "bondage" of HK $ 1.8 billion financing of a "channel recovery plan." Adidas, Li Ning, Anta and other sports brand in the development of the industry have begun to get involved in the case of saturated outdoor products. Other domestic sports brand this also around the corner. (Chinese shoes Network - the most authoritative and most professional Footwear News)previously we reported a suspected Air Jordan 1 "Wings spy map", althoug air jordan 11 space jam for sale h there is no Air Jordan 12 a stunning, but also called the heart of today, we learned that the "wings" theme series is not only Air Jordan 1 and 12 two, at the headquarters of the Nike and the whole series, and used for display. ChrisSmokes recently visited the headquarters of the Nike, and upload a Air Jordan Wings video series, we look together. (video screenshot below, so the definition needs to be improved) Air Jordan Nike fight ??????air jordan red Bookshelf Porn Libraries Dreams and One Day air jordans release march The Most Important Guinea Pigs In The Entire World Guinea Pigs and Pigs jordan red Bookshelf Porn Libraries Dreams and " /〉 cheap shoes stores uk Sarah Lindsted on The Realm of Cuteness Guitar Kittens and Kitty best running shoes for over pronation The Best Habits For Losing Belly Fat Tips Beats and Flat Belly woodland shoes price usa Ab Workouts abs fitness exercise workout weightloss health Being Healthy Abs Standing Abs and Fitness Exercises handmade sterling silver rings A cozy reading nook inside a rotunda of books Beautiful Hidden Rooms And Secret Passages Favorite Places amp Spaces Hidden Rooms Secret Pa official store singapore Log Cabins Years World War II and World War air jordan red Bookshelf Porn Libraries Dreams and One Day Following the earlier Nike signature shoe for the Kyrie 1 release wolf gray color, this month, the shoes have new color to be on sale again, overwhelmed inspired by Irving's birthplace Australia, so of course the preferred yellow-green color of shoes as the main color, the shoe body with the thr Retro jordans for sale ee shades of green tone, heel protector little embellishment, overall presentation and different layering. Lightweight breathable foot feeling comfortable on the court, of course touted by the public. It is reported that the shoes will be on sale on the 26th of this month, priced at $ 110, like a friend not miss.to celebrate the start of this year's women's World Cup in Canada, Nike will launch a special female shoe series. The series including the air max 90, Roshe one and Benassi solarsoft slide three shoes, metallic luster feeling deep blue upper combination of black breathable mesh shoe body composition, pale green bottom or details a little modification. get reloaded, the app store search "get" to download the latest version, more information about shoes, more beauty pretty shoes, Nike grab shoes, true and false identification of shoes, cool T-shirt gold and get everything; detailed inquiry micro letter "dunkhome", "getdunkhome", micro Bo "when the guest," "getapp" and get our sports life! source: ATL wish& Nbsp; & nbsp; & nbsp; & nbsp; Nike officially named in 1978. It is more than the leading brand Adidas, Puma, Reebok, known as the "new world for nearly 20 years created the most successful consumer goods companies." Nike's profits from $ 13 million in 1985 rose to about $ 400 million in 1994, $ 4.8 billion Nike1994????????????. In the US, there are up to seventy percent of teenagers dream is to have a pair of Nike shoes. & Nbsp; & nbsp; & nbsp; & nbsp; "Nike" brand has much digging marketing inspiration. "Nike" marketing secrets in a very good aspect is its marketin jordan retro 14 white/fuchsia blast/black g communication (Nike's & nbsp; Marketing & nbsp; Communication). In 1994, the "Nike" in advertising investment of $ 280 million, P & G's advertising costs & nbsp; about l / 9, but very attractive Nike creative marketing communications, as "Nike" won the consumer, so that the "Nike" to become the market goddess of victory (Nike intent is "the ancient Greek goddess of victory"). Combined with English first-hand information, the following detailed analysis of the success of the Nike marketing communication: How the athletes, the shoe market expansion of mass market consumers; & nbsp; how to use the "deviant" ads strengthening communication; & nbsp; how to borrow idol Worship build brand loyalty; & nbsp; how to use animation, computer games close to young children consumer; how deeply self-awareness and psychological value for the female consumer group. & Nbsp; & nbsp; & nbsp; & nbsp; Nike's "consumption myth" - many consumers around the world are due to worn Nike and feel very honor. Hong Kong, "Economic Monthly," April 1991 period have been reported: Some shoe store owner in New York City, the authorities have filed a request to approve the use of firearms in self-defense to protect the personal and property safety. Article commented that in recent years, due admiration Nike saddle, many teenagers, did not hesitate to take the risk of theft and even murder, serious incidents have occurred, desperation, the owner had to seek such "self-protection" ...... & nbsp; & nbsp ; & nbsp; & nbsp; Nike also has a "growing myth": In the sixties, the company was founded, small scale, at a cheap foamposites ny time may collapse. Division of the two founders of ?????? and Knight have several roles, the company did not own the building and complete operators. 1985 Nike's global profit of $ 13 million, in 1994 the company's global turnover of as much as $ 4.8 billion; twice its market share champion, is ranked third in the Adidas company of more than 24%. Nike's pace of growth has not slowed down. 95 years compared with 94 years, global sales rose 38%, pre-tax profit growth of 55%, Nike's stock price quickly rose $ 43 per share two years ago, soared to $ 103 per share for 95 years. Wall Street investors and analysts, many people in the past 80 years has not optimistic about Nike: "Nike is not much foundation and prospects for development." Today mockery: "God likes to create the myth, so he chose our unexpected Nike. "& nbsp; & nbsp; & nbsp; & nbsp; Nike myth is because" God-given: Yes, yes 'consumers God' we have with 'God' dialogue of magical tools "you president of Nike's Knight answered?." - Nike ad ...... "& nbsp; & nbsp; & nbsp; & nbsp; ad Reform focuses on communication, President of Nike, Inc., commented: Nike's focus on communication effects of advertising, so the Nike brand by all the love, the rapid growth. Nike's early work focused primarily on technical superiority of its products, because it was brand positioning, competitive athletes in the formal market. Of course, some of the recreational runners and people who exercise to buy Nike shoes, one for comfort, but also because the Nike campaign:! Who owns Nike, who understand the sport this has some influence on consu jordans on sale online mers. However, this period can not be called the Nike advertising communication in the true sense, Nike communication advertising is produced out in its "advertising Reform". & Nbsp; & nbsp; & nbsp; & nbsp; 80 years, Nike products began to enter the athletic field and stadium homes of ordinary people (especially teenagers). Nike sports tradition must lose regular market conditions without, to maximize the attractiveness of Nike ads, for which you must like Levi brand Nike (the leading brand of jeans), become an integral part of youth culture and status symbol. Nike's two completely different market operations, it faces the challenge is in adapting popular sports achievements awareness and advocacy on how to achieve balance and consistency, Nike began to rethink its advertising strategy. & Nbsp; & nbsp; & nbsp; & nbsp; 1986 years of a propaganda Nike inflatable insole advertising is a real breakthrough in advertising the film, Nike adopted a new idea, instead of using blindly promote its goods and technical performance and advantages of the usual techniques, and by the representative and symbol of hippies playing the famous famous Beatles song "Revolution" in the rebel Fig new rhythm, melody, a group of Americans dressed Nike products are intoxicated to carry out fitness training, ...... the ad accurately cater to the winds of change emerging era of fitness and fashion, so feel refreshing. Nike has been using the magazine as a former major advertising media, deliver product information to the athletic players, but since then, Nike has become a major television advertising, " jordan 3 katrina 2018 the spokesman," This move makes the Nike ad can adapt their products to market new development of. Nike's advertising very successful political reform, first reflected in the rapid growth of the company's market share: more than Reebok became the US athletic footwear market, the new overlord. Nike's long-term rivals like Nike, Reebok has had the same emphasis on communication style rather than product features, while Reebok switch to & nbsp; Chiat & nbsp; Day the company as an advertising agency, who had worked in the mid-1980s while Nike's agents in an attempt to revive the former glory. However, the advantages of style and Nike products has occupied the minds of consumers unshakable position. & Nbsp; & nbsp; & nbsp; & nbsp; ad Reform has earned the market and consumers, but more importantly, Nike's transformation, gradually mastered the art of advertising communication, to form their own unique advertising ideas and strategies - to be committed communication, rather than sales demand. This strategy and the majority of US company's advertising strategy is fundamentally different, but it is this unique strategy and practices, making Nike the breeze continued success in the market, the rapid growth. & Nbsp; & nbsp; & nbsp; & nbsp; Nike to expand the first breakthrough in the youth market, consumers in this market there are some common characteristics: love of sports, revered heroes, strong Starchaser sense of hope that the subject of attention, thinking, active , imaginative and full of dreams. For this feature young consumers, and some of the famous Nike have been, the subj buy cheap jordans online ect of popular sports stars signing, such as Michael Jordan, Charles Barkley, Andre Agassi, Cantona, etc., they become Nike ad film brilliant communication "protagonist" . In the commercials, "Who killed the rabbit Jordan" in Michael. Jordan (Michael Jordan) and another by popular cartoon character Baggs? Benny (rabbit Jordan) has appeared in the film. Advertising lens is Benny began to cave is sound asleep, and suddenly the ground uploaded to strong vibration, the Benny woke up, he climbed out of the hole to see the original four guys playing basketball, Benny complain a few late, but by those who attack, they put Benny in the air like a ball thrown around, Benny shouted: "! That is my enemy" At this time, Michael Jordan appeared, come to help his friend Bunny cartoon Jordan a basketball shootout begins ...... this television commercials on the screen, almost no Nike products, "shadow", not as advertise like other advertising products, stating "selling point", except that Michael Jordan a lot of attention and rabbits current interpretation of a game or a story. In addition, the 1990s Nike also designed to promote a computer game, so players can play basketball with Michael Jordan number one in the game. Nike grasp teenager preaching hate, increased awareness of the characteristics of independent, full and meet their imagination and self-awareness, from "Jordan" realized "I love sports," from "wearing Nike shoes, Jordan" Lenovo to "I'm wearing Nike shoes" ...... In a series of consumer self-imagination, comparison, Nike's communication with its target market, the formation jordans on sale mens of naturally Nike products spleen deeply rooted in depicting the image of the customer's heart. & Nbsp; & nbsp; & nbsp; & nbsp; Program Director, Nike advertising agency W & K's Chris & nbsp; Riley contrast Nike and Reebok ad after comments: "You put Nike and Reebok ad showed 14-15-year-olds They look, they'll say: 'Reebok idea hit me again, they used to sell sports and health advertising.'; but the way they talk about the Nike ad is very different: 'You see, the Nike guys and squandering money it! I really do not understand how they manage their own advertising expenses. 'This means that they understand us, know that Nike can present the traditional marketing oriented advertising. Undoubtedly, Nike market for young a series of advertising achieved its purpose by educating teenagers customer's identity, and it is the battle for the market they are the most authoritative referee & nbsp;. & nbsp; & nbsp; & nbsp; Many people believe that Nike commercial communication technique is the "star offensive "With different advertising images, the plot, but that is not true, played a fundamental role of communication in the form but not the content, in advertising heart to heart dialogue with consumers! Nike commercial communication is also therefore allows consumers to obtain a strong resonance excellent effect when Nike consumer groups for sports enthusiasts, their communication content pains to pass such information to the public audiovisual: Nike and the sports world like you "experts", we all know what happened in the sports world. So Nike ad film show is a real objective of the s Cheap jordans online air jordan 11 blackout for sale ports world. In a baseball star treasure? Jordan as the protagonist of a series of humorous ads advertising "Bao know", the funny, cute laugh treasure? Jordan, attracts a large number of adolescent viewer's attention, then treasure? Jordan hip injury, can not play Atletico had to bid farewell to sports, treasure Jordan lost the advertising value, under normal circumstances, to terminate the contract, the US business community unalterable practice Nike no way, and continue to cooperate with him in commercials, this initiative with young consumers have a strong resonance: Nike, as we will not abandon an unfortunate old hero & nbsp; & nbsp; & nbsp; & nbsp; In another example, Nike hired "notorious" Barkley commercials, Barkley in basketball circles of "boxer" nickname, act violently fighting hard, hot temper, often outrageous act. Nike did not hide cover these, it Creation A TV commercials, the protagonist is Kongwu vicious Buckley, beat opponents in the game, pulling rotten rebounds ...... see this piece of sports fans will have the same feeling: Buckley He is such so Nike and consumers of With good communication between, again and again strengthen this communication continues to resonate with consumers, 'and eventually became the Nike brand and its loyal customers, "partner" and "friend" or even mutual one, regardless of each other, while the rapid rise of the Nike brand, dominate, naturally makes sense & nbsp;. & nbsp; & nbsp; & nbsp; Nike ad in the women's market is even more imaginative, magical. Nike than Reebok late into the female market, in part because the Nike Air t cheap air jordans echnology revolution think its advertising theme is for men, and if it was in turn attract women, so growth is bound to hurt men's market. Nike management had then promptly corrected some promotional activities carried out in California, the company believes that the company's activities go beyond the original intent. Company managers do not want to harm themselves as a technologically advanced, the courage to create a good reputation in the sporting goods company's first and become a popular feminine supplies company. & Nbsp; & nbsp; & nbsp; & nbsp; When Nike in the youth market and a firm foothold male market instead concentrate their firepower to attack the female market. Creative program planner Janet and & nbsp; Charlotte Ms. adopted two methods to examine the situation of self-understanding of women's inner world, to a woman with a woman's "dialogue" as the main means of communication. Advertising works using a strong contrast of black and white picture on the background highlights are intertwined with one word "no", ad text, full of affection, meaningful tone soft but filled with a touching concern and hope: & nbsp; & nbsp; & nbsp; & nbsp; in your life, people always think you can not do this or can not do that. In your life, people always say that you are not good enough is not enough robust enough talent, they say you will not do the physical height and weight No no, do not make a difference. They always say you can not, your life, they will be thousands of times quickly and firmly say you can not, unless you prove your line. & Nbsp; & nbsp; & nbsp; & nbsp; ad is posted on the women's favorite lifestyle magazine. Ad text is not like a sporting goods sales demands, more like a female heart confession, advertising reflects the true characteristics of Nike ads: communication, rather than a stimulus. This ad was a great success, after the ad published, the company switchboard room phone ringing constantly, many women customers call to talk, said: "Nike ad changed my life ......" "I only buy from now on Nike, because you understand me. "These results are also reflected in the sales, Nike women's market sales growth and rapid release of their male market. Nike, Reebok weaker market conditions for the latter part of the 1980s women, a fundamental change. Studies have shown that the Nike brand in this market reference rate and reputation more than Reebok. & Nbsp; & nbsp; & nbsp; & nbsp; Nike in just two or three decades, by a simple small shoe company's growth is the dominant industry, the little-known today renowned the world over (well-known in the United States almost 100%), Nike marketing communications attributed to the hardwork. & Nbsp;December 11, 1999 Jordan brand officially released its most unique design, advanced Air Jordan 15 for the other, and this is by Tinker Hatfild Michael Jordan was on the fast, high, deadly and X-15 style with a great reputation rocket powered experimental machine which is combined. The body of the shoe vamp design woven rattan seats from Japan, not only increased the permeability also makes wearing more comfortable shoes, but also reduce the overall weight; the side part is made of full grain leather making excellent flexibility and a final design is derived from the tongue signs Jordan the people often stretched out in the game the tongue, novel and unique style but also solve the movement of tongue movement awkward. release date: March 4thPrice: item: 881429-400 jordan-15-obsidian-release-date-1.jpg (235.06 KB, download number: 8) download Air Jordan 15 Retro Obsidian officially released 2017-2-24 13:17 upload jordan-15-obsidian-release-date-2.jpg (403.1 KB, download number: 8) download Air Jordan 15 Retro Obsidian officially released 2017-2-24 13:17 upload jordan-15-obsidian-release-date-6.jpg (215.07 KB, download number: 9) download Air Jordan 15 Retro Obsidian officially released 2017-2-24 13:18 upload jordan-15-obsidian-release-date-5.jpg (227.27 KB, download number: 8) download Air Jordan 15 Retro Obsidian officially released 2017-2-24 13:18 upload jordan-15-obsidian-release-date-4.jpg (207.35 KB, download number: 8) Nike-Zoom-Victory-Elite 2-Outsole.jpg (100.17 KB, download number: 0) download Nike Zoom Victory Elite 2 2016-8-11 21:09 uploadNike Zoom Kobe 1 three special editions Sample 2013-12-08 22:20:58 The much anticipated Kobe generation until February 1, 2006 was officially appear. Although 2k4 and 2k5 mark great, but still with scabbard Zoom Kobe 1 selling logo moment, obviously, everyone is looking forward to this pair of shoes. Now let's look at three of Zoom Kobe 1 early models. The first is white shoes with heel embroidery 24. The second is a Lakers colors, matte purple as well as yellow upper support. Kobe has followed the third paragraph of embroidery patterns. Let us enjoy together.white sports car starts Adidas at the end of last year, engraved Kobe 1 Classic basketball shoes, and was replaced by Crazy 1 name continued the legend. After successively introducing the first year color matching and "All Star" not to note the edition, this time brand has brought another first year black and white color match for this kind of shoes. The shoe style continues the sleek design inspired by the German sports car, featuring a minimalist, all white shoe with black interior and detail uppers, bringing a full sense of avant-garde and a sense of technology. In addition, the Torsion System support system and EVA midsole provide users with comfortable wear experience. source: HYPEBEAST diet culture transplant / Nike Sportswear 2014, "Crescent City" theme series, simple and not simple / Strange Matter 2014 spring and summer series review last article: diet culture transplant / Nike Sportswear 2014 "Crescent City" theme series next article: simple and not simple / Strange Matter 2014 spring and summer series from New York Street brand Brooklyn Projects and skateboard shoes brand C1RCA to launch a joint of the shoes, the named "The Drifter" shoes Limited launched 150 pairs, available in August 23rd, 50 of them will be double point of sale Brooklyn Projects Japanese stores and the European release, in addition to 100 bilateral the United States for sale. Patchwork Vans x Carhartt will be in a series of cooperation Patchwork: a comment on discovering a madman will next: Vans x Carhartt series


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